AI optimisation for your website: a practical checklist

AI optimisation starts with a website that can be read and understood, and that answers the questions a customer actually has. Before buying a new tool or commissioning dozens of articles, check the pages that explain and sell your main services.

For a supporting link in Google's AI Overviews or AI Mode, the page must be indexed and eligible for a search snippet. Meeting those conditions does not guarantee inclusion. Google's AI search guidance explains that eligibility.

The following is our practical review framework, not a published ranking formula.

1. Check whether important pages are accessible

Google's baseline technical requirements include accessible Googlebot crawling, a successful HTTP response and indexable content. See the technical requirements.

If a page is blocked or unavailable: ask the developer to identify the specific cause before changing settings. A service page may be behind a login, return a server error or be caught by a protection rule. Fix the intended public page and retest its final URL, not just the homepage.

If only a sitemap loads: the audit is incomplete. A sitemap lists addresses; it does not demonstrate that the content at those addresses can be retrieved. Record inaccessible pages separately from pages that were successfully checked.

2. Replace vague promises with useful answers

Google's content guidance encourages original, reliable information and clear evidence of who created it. It does not prescribe a magic article length. Read the people-first content guidance.

Our recommendation: choose one customer decision per page and answer it early. Then add the details needed to judge the answer.

For example, a page about online bookings could explain whether bookings are confirmed immediately, how staff calendars work and what happens when a customer cancels. “Modern solutions for every business” leaves those questions unanswered.

If the copy is generic: interview the person who delivers the service and replace general claims with actual scope, limitations and examples. Label hypothetical examples and never invent client results.

3. Make business facts consistent

Create a small internal record of the facts your team is responsible for: company name, contact details, service areas, opening hours, offer conditions and the person who approves updates.

If pages disagree: correct the source of the information, then review affected service pages, translations and business profiles. For a seasonal business, assign a review date before the next season. An old price buried in a paragraph needs attention just as much as a price in a booking form.

This is an editorial maintenance practice. It should not be sold as a guaranteed AI ranking signal.

4. Check structured data against the visible page

Structured data describes page information in a format software can process. Google's rules require it to represent the visible content accurately and prohibit misleading details such as fabricated reviews. Read the structured-data guidelines.

If markup is missing or incorrect: choose the type that fits the actual page, validate it and compare important fields with what visitors see. A product page, an organisation page and an article do different jobs. Adding every available type is not a useful strategy.

If prices or availability change: check that markup updates with the displayed information. A technically valid format can still contain the wrong facts.

5. Treat Bulgarian and English as complete experiences

Use distinct language URLs and tell Google how equivalent pages relate through supported language annotations such as hreflang. See Google's multilingual guidance.

If a translation is incomplete: finish the service details, conditions, navigation and contact journey. Do not translate only the title while leaving the decision-making information in another language. Test the language switch from an individual service page and check that it leads to the equivalent page.

For your content review, ask a fluent speaker to check meaning and terminology, especially prices, exclusions and booking terms.

Turn findings into an actionable report

A useful finding should contain the affected URL, what was observed, its practical effect, a recommended fix and a way to verify that fix. Separate confirmed failures from checks that could not be completed.

Prioritise inaccessible commercial pages first, then inaccurate information and missing answers. After changes, retest the affected pages and track useful enquiries. A single “AI score” cannot establish whether an assistant will cite or recommend you.

B2BWebs can help with technical SEO and website content. Our article on turning LimeSeek findings into improvements explains how an audit can support that work.

Guidance checked on 4 November 2026.